Led creative direction for the iPhone 16 launch (cases and screen protector.) Including adaptation of graphic materials across all digital platforms, photo exports for web. Maintained a strict adherence to existing branding guidelines.
Inspired by the nostalgic charm of 90s crash test dummies, we envisioned a brand ambassador that brings ZAGG's message to life. Meet the ZAGG test dummies - lovable, humorous, and educational characters that make complex product features and benefits accessible and engaging. These mascots embody the brand's values and showcase the importance of top-notch phone protection.
Art Direction/Execution: Me
Photography: Jim Kemper
Photography: Jim Kemper
iPad Product Launch (2024): Email/ Gallery Tiles/ Web Banner/Paid Ads
